In July 2017, the city of Miami experienced a significant boost to its economy thanks to the MLB’s Midsummer Classic. The All-Star Game, All-Star Workout, and Home-Run Derby were all held at Marlins Park, with a five-day FanFest at the Miami Beach Convention Center. The entire week was packed with events, including an All-Star Red Carpet Parade, 5K & Fun Run, concerts, celebrity softball, and youth programming.
The GMCVB Sports/Sales Team and the Miami-Dade Sports Commission worked with the Miami Marlins to secure the event, and their efforts paid off. The projected economic impact from out-of-state visitors was in excess of $60 million, a significant boost to Miami’s economy. But the benefits didn’t stop there. The city also received a grant from the Florida Sports Foundation, which will help offset operating expenses for the many events and showcase Miami to a worldwide audience of more than 11 million in 200 countries and 12 languages.
The All-Star Game was not just a win for baseball fans, but also for local businesses. Hotels, restaurants, and other tourist destinations all saw an increase in revenue during the week-long celebration. Local vendors also had the opportunity to sell their products and services to the many visitors who came to Miami for the event.
The economic impact of the All-Star Game shows just how important it is for cities to host major sporting events. These events not only bring in revenue for local businesses but also help to promote the city as a tourist destination. This can lead to increased investment, new job opportunities, and improved infrastructure, all of which benefit the local economy.
As Miami continues to grow and develop, events like the All-Star Game will play a crucial role in its economic success. The city’s ability to attract major sporting events will not only benefit local businesses but also help to establish Miami as a global destination for tourists and investors alike. The All-Star Game was a home run for Miami, and it’s clear that the city is well-positioned to continue to hit it out of the park when it comes to hosting major events in the future.
