Jensen’s Liquors Eddie Cruz Buys His Dream Store

Sunset Corners, an iconic landmark in Miami, has long been a cornerstone of the community. Owned by Mike Bitell and Larry Solomon for the past 70 years, this beloved institution has served countless locals from its prime location on the bustling northwest corner of Sunset Drive and 87th Avenue. This store isn’t just another liquor store; it’s a piece of Miami’s history, cherished by generations.

As time went on, Mike and Larry decided it was time to pass the torch and spend more time with their families, enjoying the fruits of their labor. Enter Eddie Cruz, a man who understands the importance of family and legacy. Eddie’s journey in the liquor business began at the tender age of 13 in 1978, when his father, Eduardo Cruz, purchased Seminole Liquors on NW 7th Street and 50th Avenue. From that moment, Eddie was hooked, learning the ropes and developing a passion for the industry.

Over the years, Eddie and his family have bought and sold seven properties, including multiple liquor stores. Their strategy has always been to own the property and operate the business, ensuring stability and growth. Eddie’s stores, known as Jensen’s Liquors, have become renowned for their hard-to-find wines and exceptional selection, a testament to their commitment to quality and customer satisfaction.

For years, Eddie dreamed of owning Sunset Corners. Living nearby, he would often tell his wife, Nidia, about his wish to own the store. His dream became a reality, illustrating the power of manifestation and perseverance. “Being able to own that store is more of a dream than an ambition, and I want the tradition to continue for the neighborhood and community,” Eddie proudly states.

This sentiment echoes the famous words of Walt Disney: “All our dreams can come true, if we have the courage to pursue them.” Like Disney, Eddie pursued his dream with relentless passion and dedication, proving that with hard work and determination, anything is possible.

Eddie’s plans for the store include updating its look and remodeling it to restore its former glory. He envisions weekly wine tastings and spirit samplings on Friday and Saturday evenings, bringing the community together to enjoy fine beverages and camaraderie. These events will not only attract more customers but also create a vibrant social hub, enhancing the store’s legacy.

The key takeaway from Eddie Cruz’s story is that dreams, when combined with hard work and persistence, can indeed come true. Eddie’s journey from a teenager in his father’s store to the proud owner of an iconic landmark is an inspiring example of what can be achieved through determination and a clear vision.

Now is the time to visit Jensen’s Liquors at Sunset Corners and experience the tradition and quality that Eddie Cruz and his team bring to the community. Join us for our wine tastings and spirit samplings, and be part of this exciting new chapter in Miami’s history. Congratulations to Eddie Cruz, his family, and his employees for their dedication and hard work.

And Eddie Cruz is not done expanding his legacy. He is eyeing other properties with liquor stores to expand his portfolio. Like the McDonald’s franchise, which owns the properties their restaurants operate on, Eddie understands the strategic advantage of owning the land. It ensures long-term stability, allows for more control over the business environment, and significantly increases the asset value. One liquor store at a time, he is making sure South Florida receives the best liquor experience. With almost 50 years of experience in acquiring liquor stores, Eddie has the blueprint for success. Stay tuned for new stores coming to a location near you!

Meet Eddie Cruz…

Eddie Cruz, the owner of Jensen’s Liquors, is a name synonymous with excellence in the liquor industry in Miami. Known affectionately as the King of Liquors by his peers, Eddie’s journey is one of passion, dedication, and an unyielding commitment to his craft. Raised in Elizabeth, New Jersey, Eddie moved to Miami in December 1974, where his story in the liquor business began at the age of 13. Under the guidance of his father, Eduardo Cruz, he developed a deep understanding and love for the industry. His favorite drink? A classic Negroni, reflecting his sophisticated taste.

A graduate of South Miami Senior High, Class of ’83, Eddie is beloved by many. He maintains strong friendships with vendors, customers, and schoolmates, testament to his charismatic and genuine nature. His parents, Eduardo and Mercedes, embody the saying, “Good trees bear great fruits,” showcasing the solid upbringing that has shaped Eddie into the respected figure he is today.

Eddie’s journey has been supported by his sister Iliana and his lovely wife Nidia, to whom he has been married for over 30 years. Together, they have raised three wonderful children: Kevin, Eric, and Alexa. Eddie’s legacy is built not just on his business acumen but also on the strong familial bonds and the unwavering support of his loved ones.

“I live by the creed of delighting my customers and working with people and establishing relationships with customers and the community,” Eddie states proudly. This philosophy has been the cornerstone of his success, guiding his every decision and interaction.

In his professional realm, Eddie’s acquisition of Sunset Corners marks a significant milestone. This iconic landmark, cherished by the community for 70 years, is set to continue its tradition of excellence under Eddie’s stewardship. His plans for weekly wine tastings and spirit samplings promise to breathe new life into the store, creating a vibrant social hub for the community.

For nearly half a century, Eddie has been a visionary in the liquor business, strategically acquiring properties and expanding his portfolio. His approach mirrors that of successful franchises like McDonald’s, ensuring stability and growth by owning the properties his stores operate on.

To connect with Eddie Cruz, you can reach him at his corporate office at 305-442-0804. Join him in celebrating this new chapter at Jensen’s Liquors and experience the unmatched quality and tradition he brings to Miami.