Lorett Watches: A Timeless Connection to Cuba’s Rich History and Luxury Heritage
A name that may not be as widely recognized as some other luxury brands, holds a fascinating and lesser-known connection to Cuba’s illustrious Cuervo y Sobrinos, Relojes “Fino como el Sol”. Cuervo y Sobrinos, a watch and jewelry brand founded in Havana in 1882, became renowned for collaborating with Swiss watchmakers to create high-end timepieces that catered to the elite in both Cuba and beyond. Lorett is believed to have stemmed from this unique partnership. During the early 20th century, Cuervo y Sobrinos not only produced their own watches but also co-branded with Swiss manufacturers, like Lorett, who created watches specifically for the Cuban market (Omega Forums) (LiveAuctioneers).
While Cuervo y Sobrinos is best known for blending Swiss precision with Cuban style, Lorett watches were among the co-branded timepieces that emerged from this collaboration. These watches carried the elegance and craftsmanship expected from Swiss watchmakers, but with a distinctive connection to the Cuban culture and Havana’s golden age of luxury. Although Lorett may not have the same global recognition, its connection to Cuervo y Sobrinos makes it a unique and exclusive choice for collectors, especially those with Cuban heritage (Omega Forums) (Watchuseek).
For Cuban immigrants now freely living in the United States, owning a Lorett watch is like holding onto a piece of their homeland’s vibrant past. Many fled Cuba after the Castro Revolution, leaving behind memories of a Cuba that was once a hub of glamour, wealth, and sophistication. Lorett, with its historical ties to Cuervo y Sobrinos, offers a rare opportunity for these individuals to own a piece of that history. It’s a reminder of the opulence of pre-revolutionary Havana and the elite lifestyle once enjoyed by those who walked the streets of the capital.
For those born after the revolution, Lorett watches provide a tangible link to their Cuban roots. It’s a way for the generation raised in the United States to connect with the stories they’ve heard about Havana’s heyday, its luxury, and its status as a glamorous destination in the Caribbean. Lorett watches, with their vintage appeal, carry the prestige of Swiss craftsmanship while being steeped in Cuban history (Omega Forums) (Watchuseek).
In essence, Lorett watches are more than just timepieces—they are symbols of nostalgia, history, and cultural pride. They stand as a rare and exclusive reminder of the relationship between Cuervo y Sobrinos and Swiss watchmakers, offering a deep connection for those who value the legacy of pre-revolutionary Cuba.
