The Law of Intuition is one of the 21 Irrefutable Laws of Leadership, as outlined in John C. Maxwell’s book “The 21 Irrefutable Laws of Leadership.” It states that leaders must rely on their intuition to make important decisions.
In Miami’s business history, a great example of the Law of Intuition can be seen in the story of Zumba Fitness.
Zumba Fitness was founded in Miami in the 1990s by Colombian dancer and choreographer, Alberto “Beto” Perez. The fitness program was a fusion of Latin and international music and dance, which quickly gained popularity in the Miami area.
Despite early success, Zumba Fitness faced a significant challenge in the early 2000s when the fitness industry was dominated by traditional forms of exercise, such as aerobics and weightlifting. To overcome this challenge, Beto relied on his intuition and made a bold decision to expand Zumba Fitness beyond Miami and into the global market.
Beto’s intuition proved to be spot on, as Zumba Fitness quickly became a global phenomenon with millions of followers in over 180 countries. Today, Zumba Fitness is one of the most recognizable fitness brands in the world.
The success of Zumba Fitness is a testament to the power of intuition in business. Beto’s intuition allowed him to recognize the potential of his unique fitness program and make a bold decision to expand globally, despite the risks involved.
Another example of the Law of Intuition in Miami’s business history is the success of Lennar Corporation.
Lennar Corporation was founded in Miami in 1954 by Leonard Miller and Arnold Rosen. The company initially focused on building homes for middle-class families in Miami, but eventually expanded to become one of the largest homebuilding companies in the United States.
One of the keys to Lennar Corporation’s success was its leaders’ reliance on intuition. The company’s leaders were known for their ability to make strategic decisions based on their intuition, which helped them to stay ahead of the competition and navigate through difficult times.
For example, during the 2008 financial crisis, Lennar Corporation’s leaders relied on their intuition and made a strategic decision to focus on building smaller homes and expanding into new markets, which helped the company weather the storm and emerge even stronger.
In conclusion, the Law of Intuition is a critical aspect of leadership and is essential for making important decisions in business. Leaders who rely on their intuition are better able to recognize opportunities and make strategic decisions that can lead to success. The stories of Zumba Fitness and Lennar Corporation demonstrate the power of intuition in achieving success in Miami’s business community.
