Unsolicited testimonial brings many sales
January 30, 2007
 Sara Granzotti, certified health educator and founder of Health… Pure and Simple, left, and Jacqueline M. Pérez, founder of Business Professionals from Miami-Dade County. |
Sara Granzotti had one of those moments that everyone in business dreams about.
A certified health educator, Sara was giving a talk about health and fitness to a new networking group called Business Professionals from Miami-Dade County at the Rusty Pelican on Rickenbacker Causeway. She was not-so-subtly working in some plugs for the product she sells – “Juice Plus+.”
Suddenly, people in the audience began calling out: “I use that product! It’s great!”
Now, we all bring friends to sit in the audience and be supportive (let’s avoid the word “shill”), and in fact Sara had satisfied customer Kathy Ramsey of Servpro of Kendall/Pinecrest and Brickell. But Kathy never had to open her mouth.
Instead, the endorsements came from complete strangers. Well, strangers to Sara, but familiar faces to the audience. Both Jessica Mora, regional sales consultant for Medco, and Philip A. Waldron, loan officer with Home Equity Mortgage Corp., offered testimonials. Both buy their Juice Plus+ products from another distributor, and never met Sara.
But based on their satisfaction, and the fact that they were known to the audience, Sara walked out with a handful of orders. We all should be so lucky!
Juice Plus+ is the nutritional essence of fruits and vegetables concentrated in pill form — “the next best thing to fruits and vegetables” according to the website. Visit Sara’s website www.MrsJP.com for additional information. The product fulfills the need that a healthy diet should include 7-13 servings of fruit and vegetables a day, and not many of us can eat that much. “Juice Plus+ is a convenient, affordable, and natural whole food based nutritional product that harnesses the nutritional power of 17 vegetables, fruits, and grains.”
Check out the website, and if you are intrigued you can ask questions or place an order with Sara Granzotti, at 786-521-2800 or sgranzotti@msn.com. Her Redland-based company is called “Health…Pure and Simple,” and she is a familiar face at several local networking groups, including Chamber South, the West Kendall Business Association, Business Referral Group and the Palmetto Bay Business Association.
Business Professionals from Miami-Dade County differs from most networking groups in that it isn’t one. There is no membership, no organization, no officers. The group gets together monthly at the call of Jacqueline M. Pérez, who describes herself as “an entrepreneur of sorts.”
The dinner meeting at the Rusty Pelican cost $50, which is a lot, but it is a fine restaurant, and the meal was excellent – churrasco, and a substantial portion – so there was value for the money. It was an interesting crowd. Also, since there is no membership, you don’t pay dues.
The group has no website yet, but if you want to know more about it and learn about the dates and locations of future meetings, contact Jackie Pérez at jacquelinemperez@bellsouth.net or 305-480-7032.
