170 for lunch at West Kendall Business Association
 Former Miami Dolphin Jimmy Cefalo (fourth from left) spoke at the West Kendall Business Association luncheon. Also pictured, from left, are Peter Nixon of the Nixon Team at ReMax, Kent Crook of KC Electrical Services, Brenda Bassett of Cefalo’s Wine Cellar, WKBA chairman Jorge Pena of AFLAC and Andy Abbate of Tenbrook Associates. Photo by Karen Nercess, All Star Event Photography |
The West Kendall Business Association keeps getting better and better. A crowd of 170 came to the last luncheon to hear former Miami Dolphin Jimmy Cefalo talk about his restaurant and wine store on the site of the old Taurus Restaurant in Coconut Grove.
The huge crowd made the banquet room at Signature Gardens feel small. It wasn’t so long ago that the room seemed too large.
Cefalo took the opportunity to tell everyone how great his place is, including a wine-tasting room and a carved-out cave below ground which serves as a very exclusive dining club for special customers. He said that he speaks at every opportunity because it’s a great way to market his business, so if you want him as a speaker for your group, he will probably come. He certainly draws a crowd!
But along with self-promotion, Cefalo offered some great advice to the audience — you can do business in any economic climate if you find ways to make your business special and different from the competition, and if you pay attention to taking care of your customers.
“What we learned from Don Shula on the football field has helped many of us succeed in business,” Cefalo said of his former Dolphin teammates. “You find a problem and fix it. Then you find another problem and fix that.”
If you have not yet experienced the West Kendall Business Association, you have to try a meeting (last Thursday of every month). There is tremendous energy in the room, and lots of business gets done.
Three people approached me to set up meetings to discuss marketing for their businesses, and I approached three people to get price quotes on their services for my clients. That’s a lot of action for a two-hour investment.
More details on the WKBA website. Go to the Organizations Page and click on the logo.
