At the GKBA Luncheon on September 25, 2014, attendees were treated to a thought-provoking keynote by Michelle Villalobos, a renowned personal branding specialist. For those unfamiliar with the term, a personal branding professional helps individuals define and cultivate their unique identity, enabling them to stand out in a crowded marketplace. Notable figures from the Greater Kendall Business Association, including board members Sandra Fernandez, Lourdes Horton, Cathy Otero, Miguel Lopez, Luis Peters, Damian Landeiro, and Mike Webley, were present. The event was led by president and founding chairman Jorge Peña, who also paid tribute to the late Chairwoman Julie Rico, with her family, including husband Justo Rico, in attendance.

In the words of Jason Hartman, “Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.” This sentiment resonates deeply with the story of the GKBA Luncheon. Just as individuals strive to build their personal brands, organizations like GKBA honor their commitments to their members and the community at large, embodying the principles of integrity and dedication.

The GKBA Luncheon featuring Michelle Villalobos’s keynote underscores the importance of personal branding in today’s competitive landscape. By investing in understanding and refining one’s unique identity, individuals and organizations can forge stronger connections, differentiate themselves, and ultimately achieve greater success.

To learn more about how personal branding can benefit you or your organization, reach out to the Greater Kendall Business Association at 305-386-4030 and connect with Jorge Peña. Let’s embark on a journey to unlock your full potential and make your mark in the world of business.