What is your RTB?
In today’s digital age, businesses are more reliant on technology than ever before. A slight hiccup, such as a crashed hard drive, can result in significant disruptions. With countless competitors in the market, how do you convince potential clients that you’re the best solution for their problems? Enter the world of brand positioning and understanding your unique selling point. And for businesses, the pivotal question arises: What is your RTB (Reason to Believe)?
On October 26th, 2023, I had the privilege of attending an insightful educational seminar hosted by the Greater Kendall Business Association. The spotlight of the day was an exercise titled “Brand Positioning Worksheet,” brilliantly orchestrated by Carlos Ribero from Next Media Digital. Carlos threw a series of questions at us, urging us to introspect and understand our unique business proposition.
To the question, “What is my target market?” my answer was specific and clear – anyone who has a business with three employees or more. The core problem these businesses face? Crashed hard drives, a menace in our tech-reliant world. My unique offering in this vast sea of competition is not just replacing the crashed hard drive, but ensuring that I incorporate the latest technology and, more importantly, setting up a disaster plan for the future.
Perhaps the most introspective question Carlos put forward was, “What is your RTB?” Why should my target market trust me over countless others? My answer was rooted in experience – with over 30 years in the industry, I bring to the table not just technical know-how, but a deep understanding of how businesses operate and the critical role technology plays in their growth.
Albert Einstein once said, “Experience is the only source of knowledge.” This quote resonates deeply with my journey in the industry. Just like Einstein’s pursuits were grounded in relentless curiosity and years of dedication, my three-decade experience is a testament to the countless challenges I’ve overcome, the innovations I’ve embraced, and the unwavering commitment to offering the best to my clients.
The takeaway from this enlightening exercise is clear: In a world where businesses have myriad options, your RTB sets you apart. It’s not just about the services you offer but the trust, credibility, and unique value proposition that you bring to the table.
As we wrapped up the seminar, the atmosphere was abuzz with animated discussions. The 16 members present, including myself, were enriched by Carlos’s insights, making the event truly memorable. I extend my gratitude to Carlos for not just introducing us to the concept of RTB but for making us realize its paramount importance.
In conclusion, whether you’re a fledgling startup or a seasoned business, take a moment to introspect: What is your RTB? And if you’re still seeking clarity, remember there are experts like Carlos who can guide you in this journey. Stand out, make a difference, and let your RTB be the beacon that draws clients to you.
